Ask anyone to give you a one-sentence definition of marketing, and you will receive a wide array of meanings for the word. Mostly, you will hear the part or process of marketing that is familiar to them.

Marketing encompasses many processes, such as research, advertising, public relations, and sales. Because this list is long, understanding the importance of the marketing process can be challenging.

Marketing is defined (by the American Marketing Association) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Here's a more simplified definition of marketing, so it's more personal. Marketing is satisfying human needs.

So, to a journalist, your story begs the who, what, when, and where of your products and services to those who need or want them. This simplification and a clear understanding of marketing will help you develop the plan to meet your established goals in the marketplace.

The advancement of the Internet, social media, and smartphones has changed the marketing dynamic, and most everything now centers around the content you deliver on social media and smartphones.

We offer the Marketing Action Plan (MAP) to guide creative and content development. Do you have a written marketing plan? If yes, when was it written?

Your marketing plan should provide you with a bird's eye view of your marketplace or should consider the changing landscape of the marketing process and guide all of your creative and advertising efforts.

What is Content Development?

Content development is the story you deliver about yourself. It is the most crucial aspect of reaching or engaging with customers via your website and social media. We can help you create content that tells your story by pinpointing and highlighting the elements that make you stand out in a crowd.

  Click Here to view the Marketing Action Plan (MAP) Outline